Mobile has not only ushered in a new era of consumption for people, it’s given marketers a new canvas to tell stories. So why, then, are marketers building for mobile under the constraints of briefs and media plans built for other mediums, like TV and print? How can we as an industry break conventional norms and redefine storytelling and campaign planning now that the thumb is in charge?

  • Consumption is no longer linear
  • Visual Firts
  • Mobile consumption is not tv consumption
  • Different platforms elicit diffrent mindset

Lire l’article: http://insights.fb.com/2017/03/28/why-creativity-matters-more/